A PURE idea

When Berit Wattne Andsem took over as CEO in the PURE Water Company one of the first things she did was to take stock of what the company possessed and what it did not. Regular property was one thing, but what about intellectual property? She was particularly concerned with the company’s brand: a specially designed bottle with the word ‘pure’ engraved on it.

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The lifesavers

Their lifeboats may be the difference between life and death for the customers. Tough competition in a niche business implied that Norsafe wanted to patent their equipment.

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