DESIGN

As consumers often find innovation in design as important as the functionality of a product, many companies are realizing that products needs to go through the hands of an industrial designer before it makes it to the market



As consumers often find innovation in design as important as the functionality of a product, many companies are realizing that products needs to go through the hands of an industrial designer before it makes it to the market. The increasing investment in product design has also amplified businesses’ awareness and attentiveness to design registration as form of protection. Design registration provides protection irrespective of whether a third party has copied the product or created a similar product independently, and is therefore an important basis for securing the investments laid down in creating and developing a distinctive and competitive visual appearance, whether it is the product as a whole or parts and elements thereof.

Depending on the relevant products, designs may be used as the main form of protection, or may supplement trademark or patent filing strategies, and our team is well experienced in identifying the needs and finding the best solution for securing the client’s products. Our services range from clearance, filing, prosecution, maintenance and enforcement to court proceedings and litigation.

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