A great deal of resources is spent on developing and establishing new products and brands on the market, and securing existing market positions.
Published 21. June 2016
A great deal of resources is spent on developing and establishing new products and brands on the market, and securing existing market positions. Most intangible asset owners are diligent in securing their legal position by filing patent and trademark applications for their inventions and brands, registering domain names, etc. Designs, however, are often neglected.
Also, a surprising amount of rights owners lack a clear strategy for identifying and clearing their inventions, designs and brands for use, securing and utilizing their intellectual property rights and enforcing same against competitors and infringers. Considering that intellectual property rights normally constitute the main part of a company’s market value, it is our opinion that virtually every company needs a written IP strategy, anchored in its business plan.
An IP strategy should focus on the identification, protection and management of intellectual property assets, as well as the utilization and enforcement of intellectual property rights. Moreover, it should include guidelines for competition and risk analysis you need to conduct in order to secure market shares and economic growth.
An IP strategy should be based both on the owner’s business plan and the legal framework, and Bryn Aarflot’s team holds extensive technical, legal and commercial experience to assist clients in developing an IP strategy that best suits this company’s long-term goals. A sound IP strategy is critical to realizing the value of the intangible assets, and Bryn Aarflot is your partner in achieving this goal.